"Case Study: French Retailer Darty Boosts Margins Via its Online Marketplace", Forrester, August 17, 2016
Marketplaces are a top priority for any company wanting to increase product assortment and grow profitably. However, launching a Marketplace requires expertise and confidence.
The best expertise is built through real world experience. Learn from retailer Darty, who has been able to successfully launch their marketplace in only a few months, and is seeing great results including:
- Better visibility in search: 20% of organic traffic drive from the Marketplace
- Greater margins: Darty is able to generate €6 to €7 for every €100 sold through the marketplace compared with €2 to €3 that it generates from €100 sold in products that it owns
- New Category Growth: 4x SKU expansion in 18 months
This report details the challenges and successes of Darty, and provides recommendations for retailers as they develop their own marketplace strategies. Download your complimentary copy today.