Why Marketplaces are integral to B2B Growth
Marketplaces were at the heart of B2B e-commerce from the onset and they are continually powering its growth. Although B2B players seized upon this model early, the cultural revolution it represents is driven by the B2C space by redefining the standards of online shopping. In this paper, you will get an in depth overview of:
- How B2C Marketplaces have set the standard for online shopping forcing B2B e-commerce to embrace the principles of immediacy, price transparency, and availability
- The features and benefits of a B2B Marketplace
- The important considerations for launching a successful B2B Marketplace
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