Marketplaces are the solution to current and future e-commerce demands
E-commerce businesses today struggle to find a way to offer customers a wide array of product choices at competitive prices.
A Marketplace enables brands to expand assortment, without the constraints of stock or logistics, whilst still maintaining margins. In this paper, you will get an in depth overview of:
- How Marketplaces have played a central role in e-commerce
- The features and benefits of marketplaces for B2B, B2C, and C2C
- What to consider to launch a successful Marketplace
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