Did you know? Online shoppers make purchases on marketplaces at least three to five times per month.
To respond to customers’ new shopping behaviors, retailers must rethink their eCommerce engagement strategy. Marketplaces provide a new way for retailers to interact and engage with customers by offering a broad assortment of products and services at competitive prices.
A commissioned study conducted by Forrester Consulting on behalf of Mirakl and ChannelAdvisor found that marketplaces — when operated effectively — are likely to boost customer loyalty, increase average order values, and build trust.
In this study, Forrester details their findings and provides recommendations on how you can leverage a marketplace to:
- Capture new revenue through commissions on sales, without the headache of storing and shipping items themselves
- Enhance your customers’ shopping experiences by providing multiple, complementary products and services on a single website
- Build deeper relationships with consumers by increasing satisfaction and loyalty