B2B buyers are more empowered now than ever before.
Marketplace platforms like Amazon and Alibaba have disrupted both B2B and B2C e-commerce, offering an assortment of products, at low prices, with fast shipping. This disruption is leading B2B organizations to rethink their digital strategy to keep pace with consumer expectations and defend their market share.
Marketplaces have become the solution to current and future B2B e-commerce demands: they promote the capitalization of strong brands, qualified traffic and professional know-how to bring together offers by third-party sellers on a single online platform. Mirakl partnered with Roland Berger to model the impact of marketplace strategies for B2B organizations.
Read the Roland Berger Focus study to find out:
- Why 2017 is triggering the "spring of marketplaces"
- The 4 Strategies driving B2B marketplace adoption
- How Marketplaces will disrupt activities across the B2B value chain and how to adapt
Over 100 organizations choose Mirakl to power their online marketplace: