On-Demand: The Blueprint for Building a Best-In-Class Marketplace with Premier

Every sector is being disrupted by digitization and the evolving needs of buyers. With one third of buyers already procuring at least 50% of their business products and services from marketplaces, the time is now to seize the marketplace opportunity. Organizations that adapt existing processes and buying experiences to the marketplace model see clear benefits, providing more value to customers, reducing costs of sale and gaining agility. How do B2B first movers take full advantage of the marketplace opportunity?

In this on-demand session, hear from Matt Burns, Director of eCommerce at Premier, on how Premier transitioned its omnichannel sales structure to a marketplace model, then curated the minimum viable ecosystem of technology partners and sellers to set its marketplace up for success.

The Mirakl team of marketplace experts also provide a blueprint to apply these key learnings to your unique business requirements, helping you to build an effective and agile marketplace that can evolve as you grow. Throughout the session, we dive into the questions various stakeholders across your business may have about how a marketplace will affect their customer strategy, seller and assortment strategy, as well as the overall business and revenue strategy.

Watch this on-demand recording to learn:

  • How your peers approached launching their marketplaces, including insights into how they overcame common challenges;
  • Which key questions you should be asking internally, with concrete examples from Mirakl Platform Pioneers; and
  • What you need to know to confidently launch and scale your marketplace.

2021 Summit On-Demand LPs - Customer Logos (1200x200) - Premier

About our speakers:

Matt Burns
Director, eCommerce Solutions, Premier
Matt Burns is the Director of eCommerce Solutions for Premier Inc. In his role, Matt oversees operations and programs for Premier’s digital marketplace stockd® and the execution of eCommerce vision and activity across the company. Matt’s spent more than a decade with Premier across a variety of strategic and member-centric roles, including in Account Management, Analytics, Program Development and Sourcing. He was recently named one of the Future Leaders to watch by the Journal of Healthcare Contracting.
Oliver Siodmak
Managing Director, Deloitte Digital
Oliver Siodmak is a Managing Director at Deloitte Digital. He has dedicated the last 25 years of his career to helping clients define and implement their digital engagement strategy and has led transformational content and commerce projects for major global brands. He has delivered web and mobile experiences across B2C, B2B, and B2B2C customer engagement models across different industries. We have invited Oliver because of his experience leading Marketplace implementations for US and European companies.
Marc Teulières
EVP Customer Success, B2B, Mirakl
Marc leads Mirakl’s global Customer Success team dedicated to B2B clients, with the objective to drive adoption, growth, customer satisfaction and advocacy across B2B marketplaces. Marc joined Mirakl after 15 years with McKinsey between Paris and New-York, where he served global industrial companies on strategy and go-to-market transformations. Prior to McKinsey, he worked at Lenovo in B2B marketing. He graduated from Telecom ParisTech and holds a MBA from the Collège Des Ingénieurs.
Angela Troccoli
Sr. Director Product Marketing, Mirakl
Angela leads Mirakl's global product marketing initiatives for B2B, including the development and execution of go-to-market strategies across verticals. She has 10+ years of experience spanning supply chain operations, product management and product marketing. Prior to joining Mirakl, she held roles at HP and McKesson.