On-Demand: How to Unlock Growth with a Winning Marketplace Business Case with UNFI

Today, the market for B2B marketplaces represents $12.2 trillion USD in gross merchandise value worldwide, more than double its worth in 2013. You know that time is of the essence to capitalize on this opportunity, and you want to align the key stakeholders within your company on the clear benefits the marketplace model can bring to your organization.

Watch this on-demand session to hear exclusive insights from Tom Kraus, VP Digital at UNFI, on how UNFI secured buy-in for their marketplace strategy through an airtight business case. To ensure you have the specific tools and solutions to get your business case right, experts from the Mirakl Platform Advisory Team will guide you through Mirakl’s unique marketplace business case framework.

Watch this on-demand recording to walk away with:

  • Benchmark findings from industry-leading B2B marketplaces demonstrating the force of the marketplace model
  • A clear understanding of the marketplace business case and strategies to build one successfully, including the case for the positive financial impact of a marketplace; and
  • Insight into the most common pitfalls when building your marketplace business case and how to avoid them

2021 Summit On-Demand LPs - Customer Logos (1200x200)- UNFI

About our speakers:

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Thomas Kraus
VP Digital, UNFI
Tom joined UNFI in December 2016. He currently leads the UNFI eCommerce and Digital team running our B to B eCommerce business. He has served in various merchandising and e-commerce roles throughout his 25+ year retail career. He has been in the digital and e-commerce space since 2006.
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Hugo Daniellian
Senior Consultant, Platform Advisory, Mirakl
Hugo specializes in B2B, working on marketplaces projects for manufacturers & wholesalers across various verticals like automotive, aerospace, agriculture/construction machinery, and industrial supplies/MRO. Prior to joining the Platform Advisory Team, Hugo was a member of the Mirakl Sales team. He has experience with 8 years in ad tech at Criteo, helping major online distributors (many of whom are marketplaces) such as Cdiscount, Fnac, Vestiaire Collective, and La Redoute increase their conversion rates with targeted/personalized ad campaigns. Hugo is passionate about new business models and excited by the potential of e-com marketplaces in the B2B world.
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Aaron Prebluda
Head of Customer Success, Americas, Mirakl
Aaron joined Mirakl in 2019 and leads a team of Client Success consultants in North America, working with customers across B2B and B2C verticals. He brings with him over 15 years of operating experience at SaaS platform businesses, including Compete (acquired by WPP), Affinnova (acquired by Nielsen), and Mobee, working with brands and retailers at the intersection of commerce, data, and technology. Prior to joining Mirakl, he led kununu’s international expansion into North America, overseeing Marketing, Product, and Partnerships. Aaron has a BA from Johns Hopkins and an MBA from Duke.