On-Demand: Platform Pioneer Executive Insights with Conrad Electronics, Kramp, and SalonCentric (Subsidiary of L’Oreal USA)
B2B leaders are launching enterprise marketplaces to lead from the front, capitalizing on digitization and shifting buyer expectations while also defending against a growing volume of digital-first competitors.
In this on-demand session, the CEOs of Platform Pioneers Conrad Electronics, Kramp, and Saloncentric will take the virtual stage to share how marketplaces have put them on the offense, massively accelerating the digitization of their relationships with customers, suppliers and partners. They will share exclusive insights on how their platform strategies are helping them to stay ahead of end users’ expectations for product availability and seamless digital experience, while offering procurement departments the control and transparency they demand.
About our speakers:
During his time at SalonCentric, Fontaine has led system conversions that have resulted in improved optics; strategic distributor acquisitions that have increased SalonCentric’s national footprint; development of an eCommerce strategy and platform; the implementation of an omnichannel employee culture; the development of an EduCommerce strategy; the redesign of the distribution and IT infrastructure through the “DistriTech” initiative; and the soon-to-come launch of a marketplace platform.
Fontaine joined L'Oréal in 1995, holding multiple positions in sales and marketing before leading L'Oréal ’s Professional Products Division in the United Kingdom in 2000 and then Japan in 2010. Prior to joining L'Oréal, Fontaine held many roles in human resources, IT and logistics. Fontaine received a master’s degree in philosophy and economics from Paris-Sorbonne University and his MBA at INSEAD France.
As early as 2000 Kramp was first in the industry to introduce a web shop and today almost all of the business with customers is done online. Kramp has always invested heavily in technology, from state-of-the-art warehousing systems, efficient and accurate IT architecture to market leading e-commerce capabilities.
Recently, alongside the established wholesale business, Kramp has built “Maykers”, a market place for farmers on the same technology foundation. Maykers was launched in Denmark last year with the ambition to roll it out throughout Europe. This is a new business that offers farmers the convenience of online sourcing and connects them with other suppliers and advisors within the agricultural ecosystem. Kramp’s customers, the dealers, have a direct connection and importance within the Maykers platform.
Kramp is a strong advocate that everyone in the supply chain benefits from collaboration, and therefore Kramp works with suppliers and customers bringing them together in partnership.