On-Demand: Platform Pioneer Executive Insights with Conrad Electronics, Kramp, and SalonCentric (Subsidiary of L’Oreal USA)

B2B leaders are launching enterprise marketplaces to lead from the front, capitalizing on digitization and shifting buyer expectations while also defending against a growing volume of digital-first competitors.

In this on-demand session, the CEOs of Platform Pioneers Conrad Electronics, Kramp, and Saloncentric will take the virtual stage to share how marketplaces have put them on the offense, massively accelerating the digitization of their relationships with customers, suppliers and partners. They will share exclusive insights on how their platform strategies are helping them to stay ahead of end users’ expectations for product availability and seamless digital experience, while offering procurement departments the control and transparency they demand.

2021 Summit On-Demand LPs - Customer Logos (1200x200) - SalonCentric + Conrad + Kramp + WEF

About our speakers:

Ralf Bühler
CEO, Conrad Electronics
Ralf Bühler, 52, is CEO of Conrad Electronic since January 2021 and the leading strategist behind the Conrad Sourcing Platform since May 2019. In addition to expertise in the areas of platform, eCommerce and marketing, he has many years of experience as an international manager in the tech industry.
Bertrand Fontaine
President, SalonCentric, L'Oréal Subsidiary
Bertrand Fontaine is President of SalonCentric, a position he has held since 2014. As President of SalonCentric, L’Oréal’s distribution arm for its Professional Products Division, Fontaine manages more than 585 retail stores, six distribution centers, and a field sales team of more than 550 salon consultants who partner directly with salon professionals. Additionally, Fontaine manages SalonCentric’s sub-distribution network, StateǀRDA, of more than 260 stores, as well as SalonCentric Franchise Stores.

During his time at SalonCentric, Fontaine has led system conversions that have resulted in improved optics; strategic distributor acquisitions that have increased SalonCentric’s national footprint; development of an eCommerce strategy and platform; the implementation of an omnichannel employee culture; the development of an EduCommerce strategy; the redesign of the distribution and IT infrastructure through the “DistriTech” initiative; and the soon-to-come launch of a marketplace platform.

Fontaine joined L'Oréal in 1995, holding multiple positions in sales and marketing before leading L'Oréal ’s Professional Products Division in the United Kingdom in 2000 and then Japan in 2010. Prior to joining L'Oréal, Fontaine held many roles in human resources, IT and logistics. Fontaine received a master’s degree in philosophy and economics from Paris-Sorbonne University and his MBA at INSEAD France.
Manju George
Head of Platform and Digital Economy, World Economic Forum
Manju leads strategy for the World Economic Forum’s Platform on Digital Economy and New Value Creation. She is responsible for a portfolio of initiatives supporting inclusive and sustainable digital transformation of business and society. The Platform combines a community of over 700 senior leaders and deep digital transformation expertise to drive peer exchange, learning and collaboration. Previously, she worked with communities of next generation leaders and innovators in the Forum network on their impact collaborations. Prior to the Forum, she co-founded Intellecap, an emerging markets investing and advisory firm, and worked with the Government of Kerala in India on its entrepreneurship promotion programs.
Eddie Perdok
CEO, Kramp
Kramp, with their headquarters in the Netherlands, is the largest supplier in Europe of parts, accessories and services to the agricultural market place. Selling to agricultural dealerships throughout Europe. Kramp also offers retail concepts and online services to its customer base of over 50,000. With a product assortment of more than 500,000 products, Kramp offers a one-stop-shop of A-Brands, private label and recognized product leaders. The Kramp experience is fulfilled by its in-night delivery service in most countries and an extensive product knowledge available in person, on-line and through its leading e-commerce engagement.

As early as 2000 Kramp was first in the industry to introduce a web shop and today almost all of the business with customers is done online. Kramp has always invested heavily in technology, from state-of-the-art warehousing systems, efficient and accurate IT architecture to market leading e-commerce capabilities.

Recently, alongside the established wholesale business, Kramp has built “Maykers”, a market place for farmers on the same technology foundation. Maykers was launched in Denmark last year with the ambition to roll it out throughout Europe. This is a new business that offers farmers the convenience of online sourcing and connects them with other suppliers and advisors within the agricultural ecosystem. Kramp’s customers, the dealers, have a direct connection and importance within the Maykers platform.

Kramp is a strong advocate that everyone in the supply chain benefits from collaboration, and therefore Kramp works with suppliers and customers bringing them together in partnership.