On-Demand: Build a Bullet-Proof Business Plan for your B2C Marketplace with Super-Pharm

In 2020, marketplaces grew at double the rate of eCommerce, representing 2 out of every 3 dollars spent online by consumers.

As the marketplace opportunity continues to accelerate, retailers have a narrow window to seize the opportunity. With that in mind, what are the key questions you need to ask in order to define your position as a platform retailer of the future, and how do you build the case for change now?

Attend this on-demand masterclass to hear exclusive insights from Michael Mitrani, Head of Marketplace, Digital Products and Innovation at Super-Pharm, on how they defined a vision and built their business case in order to go from retail giant to Platform Pioneer. Mirakl’s Platform Advisory Team will share the critical frameworks for building a rock solid business case for your marketplace, giving you all the tools you need to start your platform transformation now

Watch this on-demand session to learn:

  • Benchmark findings from the industry’s first-ever Enterprise Marketplace Index demonstrating the force of the marketplace model;
  • How to build a successful marketplace business case and strategy to build one successfully, including the case for the positive financial impact of a marketplace; and
  • The most common pitfalls when building your marketplace business case and how to avoid them.

2021 Summit On-Demand LPs - Customer Logos (1200x200)- Super-Pharm

About our speakers:

Michael Mitrani
Head of Marketplace, Digital Products and Innovation, Super-Pharm
Head of Marketplace, Digital Products and Innovation and member of the management board at Super-Pharm, the leading drugstore chain in Israel. In this role, Michael creates tools and experiences for Super-Pharm's customers, offline and online.

Prior to joining Super-Pharm in 2009, Michael has worked in several start-up companies in technical and managerial roles.

Michael received his bachelor's degree in computer science from the Interdisciplinary Center in Israel and his MBA from INSEAD in France and Singapore.

When not working, Michael is busy raising his 4 children or lecturing about omni-channel customer experience and digital transformation. In his spare time he enjoys reading, programming and playing games.
Constance de Polignac
Global Customer Experience Advisor – SAP CX
As a Global Customer Experience Advisor at SAP, Constance supports SAP customers in increasing the value of their digital ecosystem: improving the digital CX and accelerating Customer Centricity. Constance has more than 20 years of experience in the development of omnichannel Life Time Value for retailers' customers, at brands such as Unilever, Sephora, Camaieu or Galeries Lafayette. She has launched and grown marketplaces, focusing on how the marketplace played a role in the global value proposition for the brand as well as for the end user. Retail expert, she has worked in the luxury, cosmetics, apparel and mass market industries.
Laurence Greenway
Platform Consultant in Sales, Mirakl
Laurence is a Senior Consultant on Mirakl's Platform Advisory Team, where he works with the leadership of top retailers and brands to build their marketplace strategies. He has 6+ years experience in strategic consulting and has led UK & North Europe advisory at Mirakl for the last 3 years. Prior to joining Mirakl, Laurence was at Gartner in their Sales Strategy practice.
Anthony Larkin
VP of Product Marketing
Anthony joined Mirakl in 2019 as VP of Product Marketing and is responsible for growing market success of Mirakl’s products and solutions. With more than a decade of experience from Akamai, where he most recently led product marketing for the Web Performance business, Anthony also brings his knowledge and experience in SaaS sales, eCommerce industry marketing and expanding new merchandise categories as a buyer at online retailer, Wayfair.