Evolving customer expectations continue to shape the future of B2B commerce, from how customers discover and purchase to what they buy and when. To have a strong marketplace strategy in B2B, businesses need to clearly understand these new expectations: What they look for from you, how you currently deliver value to them, and where opportunities lie to create even more value.

Businesses need to consider how their customers discover new products and services. B2B buyers are showing greater preference for online channels, eCommerce now represents 18% of total B2B sales, on par with in-person transactions.

Download the B2B Marketplaces Series Part II to explore what it takes to create a successful B2B marketplace.