Discover how 50 senior retail directors are approaching their product ranging strategy to fuel growth
86% of consumers now expect more product choice, even in the same category. This has profoundly impacted retailer's ability to provide a best-in-class customer experience and has forced them to re-consider their product ranging strategy in order to create differentiation in a crowded market.
Tesco, Asos, Feelunique, Game, Harvey Nichols - there is a growing list of retailers looking to the marketplace model to vastly increase their assortment, win new customers and have better end-to-end control of the customer experience. In this report, produced in collaboration with Retail Week, we explore how well senior retail directors understand the benefits of the marketplace model and the role it plays in their future growth.
Did you know?
- Only 12% of UK retailers say they are currently operating a marketplace
- However 90% of retailers believe that product range plays a vital role in the overall success of business
- Nearly a third of retailers are planning to adopt the marketplace model in the future.