The Rise of the B2B Marketplace

Times are changing. B2B buyers now expect a shopping experience as easy as B2C marketplaces like Amazon provide. In response, B2B sellers are starting their own online marketplaces.

Launching a marketplace let HPE sell over 50% of its products via eCommerce, gave Conrad Electronics 600,000 visitors in its first year of operation, and led to Honeywell’s MyAerospace portal connecting 200,000 customers with 15 million parts.

Read the report to get case studies from top B2B companies winning with marketplaces and learn:

• Why marketplaces are the future of B2B business
• How to best leverage the marketplace opportunity
• The formula top companies are using to profit with marketplaces
• And more!