The technology enterprises need to drive digital transformation

By 2020, Gartner predicts that over 50 percent of online sellers will adopt marketplaces or include third-party sales. This will fundamentally change how B2B businesses operate.

Top B2B companies like Toyota Material Handling, Siemens, and HPE have already made the leap and adopted the marketplace model. As a result, they have increased profits and now deliver a more robust customer experience that will build loyalty over time.

Read the ebook to learn:

• Why marketplaces are a key technology in digital transformation
• The importance of B2B businesses adopting marketplaces to meet customer needs
• How to evaluate whether you should build or buy a B2B marketplace