New eBook | Winning in B2B eCommerce: A Playbook for Digital Growth
Move beyond optimizations to unlock sustained digital growth
B2B buying is changing and the wholesalers who are prioritizing adapting to the landscape shifts are winning. Research by Digital Commerce 360 revealed that B2B buyers are using 10 or more channels to interact with suppliers, double the number from five years ago.
B2B buyers also expect more engaging and educational experiences that are tailored to their specific needs. More and more buyers are expecting that their B2B buying experience will be as seamless as what they experience in their personal lives purchasing from retailers.
In response, wholesalers are taking a look at their digital presence and identifying key opportunities to enhance their strategy to keep up with the evolving needs of their buyers. Whether it's improving the richness of their product data or delivering a seamless buying experience, organizations focusing on their digital experience are positioned to succeed. Are you? Download "Winning in B2B eCommerce: A Playbook for Digital Growth" to learn more about keeping up with the evolving B2B buyer landscape.
What you'll learn from the eBook:
- An in-depth look into the trends driving innovation in the B2B wholesale space
- The strategy enhancements that are driving impactful change to wholesaler's digital strategies
- What competitive threats lie ahead in the new age of B2B buying
- A checklist for how to become a B2B one-stop shop, plus real-life examples of how leading wholesalers have conquered their industry as a one-stop shop
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Additional Resources
What Consumer Marketplace Trends Continue To Tell Us About the Future of B2B eCommerce
As B2B eCommerce continues to take hold, businesses will face increased pressures to address many of the same hurdles that first confronted retailers years ago: whether that’s meeting ever-rising buyer demands for more, answering the call for a streamlined eCommerce experience, or providing a way to push back against digital natives.
The Blueprint for Building & Growing a Best-in-Class B2B Marketplace
Created with Deloitte Digital, The Blueprint for Building & Growing a Best-in-Class B2B Marketplace eBook serves as a guide for making the most of this fast-accelerating opportunity by building, launching, and growing a B2B enterprise marketplace at scale.
