Reimagining B2B Commerce in the Age of Amazon

The B2B digital commerce market has evolved. Business buyers now have the same expectations of ease-of-use, and pricing transparency, that they are used to for personal purchases, largely due to the growth of Amazon.

Forrester now predicts by 2023 the US B2B digital commerce market will be $1.84 trillion. In anticipation of the dramatic growth, manufacturers and distributors are getting ready to capture their piece of the pie while serving customers better.

To determine the state of B2B digital commerce maturity and plans for growth, WBR Insights surveyed 240 B2B organizations across 8 industries. The findings, revealed in our latest report, take a deep dive into how top B2B companies are reimagining digital commerce and the role of marketplaces in the age of Amazon.

Download the report for the complete findings, including:

  • Why digital commerce maturity is generally low across industries
  • Why 50% of manufacturers are planning to launch an online marketplace and invite channel partners as sellers to avoid channel conflict
  • Why ⅔ of B2B companies are planning to build a larger ecosystem of third-party partners and products to offer customers more

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