Christian Lacroix launches its brand platform for direct sales to end customers

Founded in 1987 by LVMH group, Christian Lacroix has launched its brand platform with Mirakl. Today, Christian Lacroix is an iconic luxury marketed worldwide, with collections including Lifestyle, Menswear, and Women's Accessories. 

Thanks to the close cooperation between Mirakl and Christian Lacroix, the integration of the platform has been completed and allows Christian Lacroix :

  • To raise the online profile of its partners
  • To help its partners grow their online sales and benefit from the appeal of the brand
  • To improve its knowledge of customers with data analytics that the platform provides

Read the case study below or download it here: