2026 Mirakl Summit Munich

4 Reasons to attend

1. LEARN from visionary business leaders and digital commerce experts as they share best practices for platform business success.

2. CONNECT with a diverse community of thought leaders, industry peers, sellers, suppliers and technical experts.

3. EXPLORE Mirakl’s product suite via live demos showcasing retail media, marketplace, dropship and catalogue management

4. ACCELERATE your eCommerce strategic edge with the insights, connections, and innovations that define the future of commerce.

Patrick Müller

Patrick Müller

CDO & CMO, Decathlon

K5-Kopf-Verena-Schluepmann-1

Verena Schlüpmann

CEO, K5

Marcel Uphues

Marcel Uphues

Chief E-Commerce Officer, Douglas

Redcare2_Dirk_Bruese

Dirk Brüse

CCO, Redcare Pharmacy

Dmitri Zadorojnii_Autodoc-2

Dmitri Zadorojnii

CEO, Autodoc

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Vanessa Burmester

Marketplace Director, home24

Thomas

Thomas Voisin dit Lacroix

Chief Digital Officer, Lacoste

Sobczak-Georg_profile-1

Georg Sobczak

Regional VP EMEA Central, Mirakl

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Stefan Heuberger

Head of Division Product, Lusini

Frank Daamen

Frank Daamen

Digital & Marketing Director, Bunzl

adrien nussenbaum

Adrien Nussenbaum

Co-CEO, Mirakl

Steffen Rölling

Steffen Röling

Head of Marketing, Hood (The Platform Group)

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JJ Van Oosten

Board Advisor, NED, CEO, Chair

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Laure Le Gall

Chief Revenue Officer, Mirakl

Romain-1

Romain Carre-Pistollet

Group Head of Seller Management, Jumia

Jonas

Jonas Lodewegen

Head of Solution Engineering, Mollie

Anne-Claire Baschet

Anne-Claire Baschet

Chief Data and AI Officer, Mirakl

Speaker Images (14)

Colin Lewis

Retail Media Expert & Director at Retail Media.Works

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Daniel Gospodinov

Partner & Retail Media Expert at BCG

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Jordi Sol

Director Ecomm Tax Research at Vertex

10:00 - 11:00

Welcome coffee & registrations
11:00 - 12:30

Mirakl Keynote with Adrien Nussenbaum (Co-Founder & CEO, Mirakl), Anne-Claire Baschet (Chief Data & AI Officer, Mirakl), Nagi Letaifa (CTO, Mirakl)
12:30 - 14:00

Networking lunch break: Connect with peers, explore live demonstrations, and schedule personalized meetings
14:00 - 16:00

Choose your own session across four breakout tracks with varied formats including panel discussions, interactive roundtables, expert presentations, and hands-on demos exploring topics from Agentic Commerce readiness to marketplace excellence, platform models and scalable growth strategies.
16:00 - 17:00

Networking Coffee Break: Connect with peers, explore live demonstrations, and schedule personalized meetings
17:00 - 17:45
Closing Keynote: An executive panel discussion moderated by Verena Schlüpmann from K5, bringing together C-Level leaders for strategic insights
17:45 - 18:15
Client Excellence Awards and closing celebration honoring top-performing partners from the past year
18:30 - 22:00

Cap off the summit in style: An unforgettable evening of networking, cocktails, culinary delights, and live music

Ralf Bühler-5163_300ppi-2 (1)

Ralf Bühler

CEO, Conrad Electronic

Zindler

Alexander Zindler

CMO, Grube

Kai Hudetz

Kai Hudetz

CEO IFH Köln

nagi

Nagi Letaifa

CTO, Mirakl

Markus-1

Markus Wolf

Global Product Owner SIRVIS, Coca-Cola HBC

Lennard Kressin

Lennard Kressin

Director Marketplace & Retail Media, Limango

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Steve Treybig

Team Lead Retail Media, Baur Group

Yoko Wendler

Dr. Tiffany Yoko Wendler

Associate Partner, McKinsey & Company

Shopie

Sophie Schulze Dieckhoff

Account Management, Adyen

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Sebastian Fick

Senior Director of Global Sales, e2y

09:00 – 10:30 Exclusive Events: Invite-only Customer Roundtable & C-Level AI Breakfast
Contact us for details

10:00 – 11:00 Welcome coffee & registrations

11:00 – 12:30 Mirakl Keynote with Adrien Nussenbaum (Co-Founder & CEO, Mirakl), Anne-Claire Baschet (Chief Data & AI Officer, Mirakl), Nagi Letaifa (CTO, Mirakl)

11:45 – 12:30 Executive Fireside Chat with Patrick Müller (CDO & CMO at Decathlon) and Thomas Vosin Dit Lacroix (VP Global Digital at Lacoste)

12:30 – 14:00 Networking lunch break: Connect with peers, explore live demonstrations, and schedule personalized meetings.

14:00 – 14:30

Breakout Session #1: 2026 Retail Media Trends with Baur & Hood
Breakout Session #2: Marketplace, Dropship, eConcessions: Understanding the Models,
Communicating with Sellers & Customers
Breakout Session #3: Beyond Borders: Why Ambitious Growth Tests Your Platform's True Limits

14:45 – 15:15

Breakout Session #1: Multichannel in the Agentic Era: How Leading Brands Are Staying Ahead
Breakout Session #2: Scaling Retail Media: Automation for Profitability and Flexibilty
Breakout Session #3: Who wins when agents decide?

15:30 – 16:00

Breakout Session #1: How Marketplaces Outpace Traditional Retail in the Agentic Era
Breakout Session #2: One Catalog. One Order. One Invoice.
How Bunzl One Is Redefining B2B Distribution
Breakout Session #3: Retail Media in the Agentic Commerce Era: From Vector Search to AI Agents

16:00 – 17:00 Networking Coffee Break: Connect with peers, explore live demonstrations, and schedule personalized meetings.

17:00 – 17:45 Closing Keynote: An executive panel discussion moderated by Verena Schlüpmann from K5, bringing together C-Level leaders for strategic insights.

17:45 – 18:15 Client Excellence Awards and closing celebration honoring top-performing partners from the past year

18:30 – 22:00 Cap off the summit in style: An unforgettable evening of networking, cocktails, culinary delights, and live music