Recent eCommerce acceleration has stretched existing business models to the breaking point. Customers are now expecting more products, immediate availability and a highly convenient shopping experience. The success of your online sales strategy will depend on how quickly you can directly connect customers to the goods and services they want and need.
The world’s largest marketplaces sold $3.23 trillion through their digital platforms last year and accounted for two-thirds of global eCommerce sales. Enterprise marketplaces are the largest and fastest-growing drivers of eCommerce growth...
... In 2020 and again in 2021, enterprise marketplaces grew at twice the rate of overall eCommerce. This level of growth solidifies that marketplaces are not a temporary trend in commerce, but rather a fundamental–and permanent–shift in the ways consumers and buyers shop. In fact, enterprise marketplaces achieved 49.7% compound annual growth (CAGR) over the past two years, compared with overall eCommerce CAGR of 22.2% over the same time period.
Organizations with a “do it yourself” culture will often consider developing marketplace capabilities in-house. For all but the best-resourced enterprises, this approach is a non-starter. Consider that the world’s 'digital giant' marketplaces are run on platforms that have been built, and are continually optimized, by teams of hundreds of highly skilled developers. At best, this level of investment is extraordinarily costly ...
... to your organization and unappealing to its shareholders. In most cases, it simply isn’t realistic. Fortunately, there’s an entire ecosystem of partners that offer purpose-built technologies to give enterprise marketplace operators the resources they need to create sustained marketplace success – without the expense of maintaining homegrown solutions.
Don’t confuse curation with scarcity – stay true to your brand DNA by embracing curation at scale. Adopt a curated seller and offer strategy that spans existing and relevant new categories to preserve your brand DNA, but maximize choice and foster growth...
... Successful curation doesn’t require compromising the rules of commerce. In the most successful enterprise marketplaces, therefore, scale and curation must go hand-in-hand. Offering a wide range of products at competitive prices is essential to meeting customers’ expectations. However, you still need to be able to do so without compromising on your brand DNA. To get there, you can equip your team with the technology and resources that empower them to manage curation at scale.
Pre-built connectors
Expert best practices to realize a full-featured marketplace in as little as three months
AI-powered catalogue management
Business rules for process automation
Quick access to 50K+ sellers and partners
Unified dropship management
Scalable architecture
Powered by the industry’s most advanced technology and security capabilities :
Rigorous security protocols
Seller performance management
Integrated customer care tools
Automated financial reconciliations
Robust globalization tools
Assigned customer success drawn from our team of 150+ marketplace experts
Deep domain expertise
Proven customer success methodology
Curated partner ecosystem
“With the launch of this marketplace, we are evolving the Debenhams brand to stay ahead of the demands of the current digital-first world of commerce. Our partnership with Mirakl is critical to this evolution. With its unmatched technology, expertise, and seller ecosystem, Mirakl is supporting us to drive forward Debenhams’ digital transformation while ensuring we maintain the iconic brand that customers have come to love since its creation over 240 years ago.”
“When you operate in 57 countries, you can’t be the best everywhere. That’s why the marketplace, for us, is a fantastic tool to help complement our assortment.”
"Mirakl is one of our most experienced software providers that we have been working with. They have a proven technology and global recognition."