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The Ultimate Guide to Marketplaces

If you take a look at the most successful eCommerce companies in recent years, you'll see one thing in common: They utilise a marketplace model. Drawn by the convenience, value, and selection marketplaces offer, business buyers and retail consumers alike are turning to marketplaces to buy what they need anytime, anywhere.
So the idea of adopting the marketplace model sounds enticing, but where do you start? Our Ultimate Guide to Online Marketplaces serves as a solid foundation for everything you need to know before taking your first steps.
What's inside
- The Basics - An overview of the marketplace model and important definitions
- Different Assortment Strategies - Marketplace, dropship or hybrid
- Problems Solved - How adopting the marketplace model solves the most prominent eCommerce pain points
- Key Considerations - What to consider when selecting a marketplace platform
Hear from leading companies
Dan Ashcroft
Director of Partner Services, Secret Sales
"Inventory is absolutely critical and moving to a marketplace model not only allows us to manage stock in a more creative way, it also allows us to access stock that we previously could not get access to."

Grégory Liénard
CEO, Lyreco
"Our Company mission is to be pioneers in delivering sustainably what any workplace needs, so that its people can focus on what matters most. With the introduction of this new marketplace, dedicated exclusively to these selected products, we are making it easier for our customers to adopt virtuous practices."

Grégory Liénard
CEO, Lyreco
"Our Company mission is to be pioneers in delivering sustainably what any workplace needs, so that its people can focus on what matters most. With the introduction of this new marketplace, dedicated exclusively to these selected products, we are making it easier for our customers to adopt virtuous practices."

Olivier Gibert
Global Chief Technology Officer, Carrefour Group
"Mirakl is really the solution for operating marketplaces at scale. For a large, international retailer like Carrefour, we need a global technology partner that is flexible and secure."

Cliff Cohen
Chief Technology Officer, ASOS
"The Partner Fulfils programme is a key tool to enable us to offer our customers better product availability and product width, with minimal impact on our own supply chain operations. Mirakl was the obvious choice for us as a partner that has the expertise and first-class technology we need to power a fully flexible partner fulfilment system together with key fashion brands."

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