Without a marketplace, assortment falls short.
While Dropship and Marketplace models are different, they can work together to form an ideal model for retailers. Dropship is primarily a supply chain efficiency for range extension in core categories and Marketplace addresses the long tail with speed, scale, and price competitiveness.
Our Beyond Dropship eBook uncovers the differences across the two models and how they can work together - as showcased by our client Best Buy Canada.
Read this eBook to learn:
- The difference between Dropship and Marketplace models
- The business impact of both product sourcing strategies
- How an online marketplace completes your sourcing strategy by capturing the long tail