The Shift Towards B2B eCommerce in a Digital-First World

A recent Roland Berger report finds that 80% of B2B buyers now expect similar convenient purchasing experience as offered by B2C websites. As a consequence, online tech-giants build on their best-in-class services and processes to enter the B2B commerce market.

The Covid-19 pandemic has accelerated the shift towards B2B eCommerce but the trend is expected to last. Customers will expect to complete a significant amount of deals virtually, looking for a convenient one-stop-shop, more remote interactions and digital self-service.

During our B2B Platforms Masterclass, together with Roland Berger and Platform Pioneers Maykers and Turner Price, we discuss why now is the right time to bring your sales strategy to the next level to strengthen your community and better respond to your customers' needs.  




  • 10:30: The role and opportunities of B2B marketplaces in a Digital-First world
    Speaker: Matthieu Simon, Partner at Roland Berger
  • 10:45: Live interview with our customer, Turner Price. Why Turner Price decided to become the UK's first online marketplace dedicated to foodservice.
    Speaker: Julian Owen, Sales and Marketing Director at Turner Price
  • 11:05: Live interview with our customer, Maykers, to learn about their digital transformation story and how they are bringing different types of sellers along this journey. 
    Speaker: Paul Wissing, Partner Management at Maykers
  • 11:25: wrap-up and conclusion

In collaboration with:

Q1 2021 Executive Symposium - LP logos (1200x300) (1)-1

Our speakers:

Julian Owen
Sales and Marketing Director at Turner Price

Julian worked in the food industry for 26 years, both in sales and marketing functions. In his role as European Brand Director for Mars Incorporated, he developed extensive knowledge of the Central European emerging markets. He currently heads the Sales & Marketing departments at Turner Price – a regional food service wholesaler in the UK.

Avid believer that Innovative thinking, together with creative execution is the key to business success and satisfied customers.

Matthieu Simon
Partner at Roland Berger

Matthieu is a Partner with 12 years of experience in strategy consulting. Specialized in Automotive and Investor Support, he has developed key expertise on Distribution and Aftermarket, as well as B2B and B2C Marketplaces, notably analyzing the e-commerce risks and opportunities. He focuses his projects in top corporate strategy for Automotive OEMs, OES, Independent distributors and wholesalers, fleet and mobility players, e-commerce players; operational performance including restructuring, sales & programs efficiency; and investor support.

Dickel Sooriah
VP Marketing EMEA at Mirakl
Dickel is Head of Marketing for EMEA. With over 15 years of experience in the telecom & technology business in both start-ups and larger companies, he brings extensive B2B experience in business development, marketing and ecosystems strategy. Dickel carries with him hands-on knowledge about rolling-out SaaS based software in Europe, APAC and the Americas.
Paul Wissing
Partner Management at Maykers

Paul has been guiding global brands and organizations in optimizing their customer and digital strategy for more than 10 years. Since 2.5 years, Paul is responsible for partner management at the recently launched agri marketplace Maykers. His team is responsible for acquiring new partners and improving the success of existing ones.