Retail media - the facts behind the hype

Retail media represents a paradigm shift in the advertising industry. While the global retail media market is valued at $100 billion in 2023, that figure is expected to grow to $176 billion by 2028.

In light of the anticipated deprecation of the third-party cookie, 91% of brands see retail media as a key part of their advertising strategy.

Download this guide to learn: 

• The keys to retail media success and how it can boost your eCommerce profitability - with retail media, margins are as high as 80%.
• Why home living retailer Maisons du Monde is investing in retail media as part of their marketplace strategy.
• How to use one platform to enable brands, agencies, and marketplace sellers to advertise across both your first and third party product assortment.