The Online Marketplace Advantage

Marketplaces are growing at twice the rate of overall eCommerce, proving that traditional eCommerce is no longer enough. The Online Marketplace Advantage, reveals the strategies every enterprise business needs to take, backed by examples from 350 of the world’s most successful marketplaces.

This in-depth book gives you the make or break marketplace best practices from initial decision to designing your marketplace strategy for maximum impact. Philippe Corrot and Adrien Nussenbaum, co-founders and co-CEOs of Mirakl bring you through their journey in helping leading brands future proof their digital businesses.

"The Online Marketplace Advantage is a must-read," hails Jeff Gennette Macy's Chairman & CEO.

Get the book to discover:

1  How to turn the marketplace model into your business’ competitive advantage

2  Key decisions to consider before, during and after marketplace launch

3  Dozens of real world stories from our customers

4  Common misconceptions around marketplace including the myth of cannibalization

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Jeff Gennette
Chairman & CEO at Macy's Inc.

Philippe Corrot and Adrien Nussenbaum, founders of Mirakl, realized very early on the power and potential of the marketplace business model. To capitalize on this opportunity, they built the industry-leading enterprise marketplace technology company from the ground up. Mirakl has successfully helped numerous companies, including Macy’s, develop marketplace strategies, build the technology and operations, launch the platform, and grow their business. The Online Marketplace Advantage is a must-read for anyone who has considered the potential a marketplace can bring to their business model

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About the authors 

Philippe Corrot
Co-founder, co-CEO, Mirakl

A self-taught business leader, Mirakl co-founder and co-CEO Philippe Corrot grasped the entrepreneurial possibilities of the internet from its earliest days. Philippe launched his first company at the age of 20, and started, scaled, and sold two successful digitally driven businesses between 1997 and 2005. 

In 2005, in partnership with Adrien Nussenbaum, Philippe launched Splitgames, a video-game trading platform, on the idea that marketplaces were the winning business model for eCommerce. In 2008, Fnac Group purchased SplitGames and launched the Marketplace based on Splitgames’s technology and marketplace expertise. 

In 2012, Philippe and Adrien founded Mirakl, the first marketplace software solution company. Under Philippe’s leadership and product vision, Mirakl has become one of most dynamic players in global eCommerce, valued at over $3.5 billion in 2021.

Adrien Nussenbaum
Co-founder, co-CEO, Mirakl

Mirakl co-founder and co-CEO Adrien Nussenbaum began his career during the height of the dot- com boom, with successful stints as a company founder and an advisor to retailers in the throes of company turnarounds and transformations. He has remained committed to this transformation mission to this day.

In 2005, Adrien joined forces with Philippe Corrot to launch SplitGames. When SplitGames was acquired by Fnac in 2008, they worked together to support its integration into Fnac’s marketplace and achieve 100% annual growth.