Philippe Corrot and Adrien Nussenbaum, founders of Mirakl, realized very early on the power and potential of the marketplace business model. To capitalize on this opportunity, they built the industry-leading enterprise marketplace technology company from the ground up. Mirakl has successfully helped numerous companies, including Macy’s, develop marketplace strategies, build the technology and operations, launch the platform, and grow their business. The Online Marketplace Advantage is a must-read for anyone who has considered the potential a marketplace can bring to their business model.