Marketplaces are growing at twice the rate of overall eCommerce, proving that traditional eCommerce is no longer enough. The Online Marketplace Advantage, reveals the strategies every enterprise business needs to take, backed by examples from 350 of the world’s most successful marketplaces.
This in-depth book gives you the make or break marketplace best practices from initial decision to designing your marketplace strategy for maximum impact. Philippe Corrot and Adrien Nussenbaum, co-founders and co-CEOs of Mirakl bring you through their journey in helping leading brands future proof their digital businesses.
"The Online Marketplace Advantage is a must-read," hails Jeff Gennette Macy's Chairman & CEO.
Get the book to discover:
1 – How to turn the marketplace model into your business’ competitive advantage
2 – Key decisions to consider before, during and after marketplace launch
3 – Dozens of real world stories from our customers
4 – Common misconceptions around marketplace including the myth of cannibalization