The Ultimate Guide to Online Marketplaces

A Foundational Guidebook to Understanding the Marketplace Model

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If you take a look at the most successful eCommerce companies in recent years, you’ll see one thing in common: They utilize a marketplace model. Drawn by the convenience, value, and selection marketplaces offer, business buyers and retail consumers alike are turning to marketplaces to buy what they need anytime, anywhere.

So the idea of adopting the marketplace model sounds enticing, but where do you start? Our Ultimate Guide to Online Marketplaces serves as a solid foundation for everything you need to know before taking your first steps.

What's inside:

The Basics An overview of the marketplace model and important definitions

Different Assortment Strategies Marketplace, dropship or hybrid

Problems Solved How adopting the marketplace model solves the most prominent eCommerce pain points

Key Considerations What to consider when selecting a marketplace platform

jeff g

"Ensuring we had a scalable model that really minimized our investment in incremental costs for both Bloomingdale's and Macy's is what led us to our partnership with Mirakl, which we think is best-in-class."

Macys Inc_white

Jeff Gennette

Chairman & CEO

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