The Evolution of eCommerce in Wholesale Distribution
COVID created a frenzy of distributors exploring eCommerce and marketplace options to grow their top line and expand their customer base. Amid the uncertainty of the past year, many companies believed they didn’t have the time or resources to add this capability. As we enter the post-pandemic economy, eCommerce remains table stakes for any distributor — but it must be done right to see the full benefits.
In this on-demand webinar with Modern Distribution Management and SAP, we “myth-bust” some of the top misconceptions that many distributors harbor about the cost, time, and talent needed to deliver an exceptional eCommerce experience for customers. You'll get insight into the latest MDM State of eCommerce research and learn how the right strategy will set you apart from your competitors and win more of your customers’ wallet share.
We will discuss:
- How distributors viewed the evolution of eCommerce in wholesale distribution
- Best practices from distributors that transformed the customer experience through eCommerce
- How to gain a competitive advantage launching an online marketplace
- How to establish a path forward no matter your stage in eCommerce maturity
In Partnership with:
Angela leads Mirakl's global product marketing initiatives for B2B, including the development and execution of go-to-market strategies across verticals. She has 10+ years of experience spanning supply chain operations, product management and product marketing. Prior to joining Mirakl, she held roles at HP and McKesson.