The Enterprise Marketplace Index By Mirakl

Get The Data and Blueprint to Achieve Marketplace Growth

Today, every retailer needs a strong grasp on successful marketplace strategies to compete in today’s digital-first economy. The Enterprise Marketplace Index by Mirakl provides retailers with an aggregated data set and insights that shed light on the exponential growth of enterprise marketplaces, which grew 81% year-over-year in 2020 alone – more than double the rate of overall eCommerce.

As the largest and most comprehensive analysis of third-party marketplace data in the industry, the Enterprise Marketplace Index by Mirakl highlights the benchmark metrics retailers must know and measure to achieve growth and success with the marketplace model.

In this report, you’ll learn:

How marketplace growth measured up against first-party eCommerce during 2020
The revenue impact of expanding the seller network of an enterprise marketplace
What enterprise marketplaces contribute to retailers’ overall online traffic growth
The quantified bottom line impact on the growth of the enterprise marketplace model

What's Behind the Exponential Growth of Enterprise Marketplaces

Enterprise marketplaces grew 81%, double the rate of eCommerce

Amidst an unprecedented acceleration of digital transformation, marketplace growth far outpaced eCommerce growth.

Marketplace growth was driven by more sellers and higher GMV per seller

Marketplace retailers expanded their network of sellers by an average of 46% in the past year, while at the same time GMV per seller increased by 24%.

Marketplaces contributed to a 34% lift in overall organic site traffic growth

Retailers with marketplaces saw a 34% increase in traffic to their core eCommerce sites, bolstering their status as shopping destinations.

Featuring Insights from Leading Platform Pioneers:

Get Access to the Complete Enterprise Marketplace Index