Panel Discussion: Fanatics, Forrester, & Toyota Material Handling Reveal the Playbook for Launching an Enterprise MarketplaceeCommerce is on the rise, and with it, businesses across all verticals and industries are facing unfamiliar demands and challenges. Searching for a new, competitive advantage, many have turned to the enterprise marketplace for its ability to offer anything, anytime, anywhere. In fact, last year marketplaces grew at double the rate of overall eCommerce.
Businesses who are now seizing the marketplace opportunity can learn lessons from those who have successfully launched and scaled their own eCommerce business through an ecosystem of third-party sellers.
In this on-demand Platform Pioneer Executive Symposium, guest speaker Nigel Fenwick, Vice President and Principal Analyst at Forrester, will set the stage on the current state of eCommerce and the role that enterprise marketplaces are playing in eCommerce growth. You'll also hear from Nick Ostergaard of Toyota Material Handling and Joseph Bevilacqua of Fanatics as part of a panel discussion where they’ll share the playbook that has guided them and others to be the most successful marketplaces in the world. Drawing on their own real-world experiences, they'll cover everything from initial concept to launch, scale, and optimization, leaving you with a blueprint for creating an online marketplace that can accelerate digital growth.
During this on-demand session you’ll learn:
- How to use an enterprise marketplace to unlock innovative growth opportunities and improve customer experience
- The key business considerations to address, starting from concept through launch, to maximize marketplace success
- Tips for seamlessly extending your existing channels with marketplace
- Practical advice for powering through key decisions like curation at scale, avoiding cannibalization and ensuring your differentiation shines through
Responsible for managing large global portfolio of eCommerce businesses at Fanatics. This includes professional sports leagues, professional teams, numerous colleges and others that sell licensed sports merchandise online. Manage group responsible setting strategy and operating sites and related business units. This includes P&L management, business operations, site marketing, merchandising and cross functional management and deep collaboration with digital marketing, email, merchandisers, customer experience, technology and customer service. Responsible for all aspects of our partner relationships which includes building high functioning teams that support numerous business models with varying complexity.
Nigel serves digital business professionals working across the C-suite to provide insight and guidance in a world disrupted by technology. A leader in product and business innovation, digital business, and strategy, Nigel can be seen speaking at events around the world and is frequently quoted in both trade and mainstream media. Recognized as a visionary with insight into emerging trends, he has published leading research on digital transformation, business strategy, product innovation, digital experience, customer experience, IT transformation, and marketing. His latest research examines the relationship between products, technology, customer value, and the innovation needed to drive revenue growth through technology-powered products.