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150+ dedicated experts to guide you through your marketplace journey.

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Theirry Hay-Sabourin

SVP eCommerce, Best Buy

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For Sellers

Sell your products across 300+ Mirakl-powered marketplaces.

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Provide your consumers with better choice, price, and delivery.

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Enterprise Marketplace Index

The industry’s largest compendium of third-party marketplace insights.

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Enterprise Marketing Seller Report

Enterprise Marketplace Seller Report

The report that demystifies sellers and provides insights into the value they bring to enterprise marketplaces.

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11 Essential Best Practices from Leading Enterprise Marketplaces

The definitive guide to enterprise marketplace success.

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On-Demand Recording

Accelerating B2B eCommerce Growth with a Marketplace Strategy

Driven Brands & Lyreco discuss how they transformed their eCommerce with a marketplace

Watch Now
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Business buyers have officially embraced online shopping – and now expect the same selection and convenience offered by leading consumer sites. B2B companies are able to fullfill these increasing customer demands by adopting a marketplace model. Marketplaces enable businesses to rapidly expand their product assortment at minimal inventory cost and risk and provide B2B buyers the products they need anytime, anywhere. It’s no wonder that 75% of B2B companies are actively developing marketplace strategies.

Marketplaces are not a one-size-fits-all proposition – There are several B2B marketplace models to choose from.This begs the question: which marketplace strategy is right for my organization?

Watch the recording to find out:

1 – How Driven Brands and Lyreco identified the right marketplace strategies

2 – The most prominent types of marketplaces, how they work, and what organizations they’re suited for

3 – What tools you need in order to launch a successful marketplace

4 – How to expand and optimize your eCommerce assortment with a marketplace

Watch Now
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Our Speakers:

Phil Hoblet
VP of Category Management; Driven Brands

As the Vice President of Category Management at Driven Brands in Charlotte, North Carolina, Phil Hoblet leverages more than 6 years of management consulting experience to direct a 20+ person team of procurement and sales professionals responsible for increasing profitability of franchisees and corporate locations of Driven portfolio companies. Prior to joining Driven, he worked as an associate partner at McKinsey & Company in North Carolina and spent a decade in the US Navy as a helicopter pilot. Phil holds a bachelor's degree in systems engineering from the United States Naval Academy.

Maxime Chabaud
Group Strategy Director; Lyreco

Maxime joined Lyreco two years ago as the Director of Innovation and has since moved into the role of Group Strategy Director. Prior to joining Lyreco, Maxime held multiple management positions at Decathlon during his 7 year tenure. He holds a Master’s Degree in Economics, Business and Management from Clermont Auvergne University.

Marc Teulières
EVP Customer Success B2B at Mirakl

Marc joined Mirakl in 2021 to lead the global B2B Customer Success team. His mission is to support the launch and operations of B2B clients, including wholesalers, brands, manufacturers and procurement organizations. Marc also assists with the development of Mirakl’s B2B product & ecosystem. Prior to joining Mirakl, he spent 15 years with McKinsey & Company as a partner in both Paris and New York.