On-Demand Session with Airbus Helicopters & Parts Town:
How to Accelerate B2B eCommerce With a Marketplace

The B2B buying experience is in the midst of an upheaval. B2B buyers are more and more looking for purchasing experience similar to the ones they experience in B2C. To deliver on these rising expectations, B2B businesses must reevaluate their eCommerce offerings, or risk forever losing their customers.

In this on-demand Executive Symposium featuring Airbus Helicopters and Parts Town and find out how those markets leaders leverage the online marketplace to become a one-stop shop and drive growth. Paul Louit from Airbus Helicopters will share how their marketplace has not only improved their selection, but also delivered faster turnaround times – helping customers get helicopters off the ground and back in the air, quicker. Emanuela Delgado from Parts Town will reveal how digitizing the buying process has allowed Parts Town to both strengthen its core business and value to their customers.

In this session you will learn :

  • How to effectively deliver a digital buying experience
  • How to partner with and empower existing dealers networks
  • How to effectively manage range extension and grow market share, while reducing supply chain costs


Airbus Helicopters             Parts Town

Our Speakers:

Paul Louit
Head of Marketplace at Airbus Helicopters

As head of Marketplace for Airbus Helicopter, Paul Louit is defining and
implementing strategic go-to-market decisions. In his role, he tackles UX/UI, E&C,
legal, financial, and marketing topics. With is team they recruit vendors and ensure
operational success of the project.  As part of the transformation plan, the
Marketplace targets logistic efficiency and customer satisfaction.
Louit joined Airbus helicopter first in Chile (2013) as Facility and Purchase Manager.
There he grew up the ranks and became Project Manager for the construction of the new customer center. In 2019, he moved back to AH headquarters in Marseille, France, working in spares business development.

He Graduated from Neoma Business School (PGE) in 2011.
Emanuela Delgado
SVP of the Revolution at Parts Town

Emanuela Delgado is Senior Vice President of The Revolution (aka VP of Growth and Innovation) of Parts Town, responsible for bringing game-changing innovation and technology to Parts Town and its partners through its Red Lightning Division, a team designed specifically to accelerate innovation within the organization. Parts in Town, a marketplace designed to provide access to critical parts locally in just an hour, is their first launch. She has been with Parts Town since 2005 holding various roles running marketing and other specific business units. For over 14 years, Emanuela has been instrumental in Parts Town’s innovation and expansion.