The Bay & Douglas Reveal How Marketplaces Create a World-Class Digital Customer Experience & Drive Profitable Growth
The rise of online shopping has fundamentally changed buyers’ expectations for their favorite brands and retailers. In this digital-first economy, retailers with marketplace strategies are taking the lead, growing at 2X the rate of traditional eCommerce. Why? Marketplaces empower retailers to offer the convenient shopping experience customers want.
This marketplace momentum isn’t slowing down. 92% of U.S. shoppers expect to maintain or increase their use of online marketplaces in the future. Do you have a strategy to capture this growth?
The Bay and Douglas have created new marketplace strategies to give customers the experience they demand while also driving profitable growth. Join us in this on-demand session to hear top executives Vanessa Stützle, Chief Digital Officer at Douglas and Adam Powell, Chief Digital Office at The Bay reveal the driving forces behind their marketplaces — how they're putting digital first to deliver a seamless shopping experience across every channel.
What you’ll learn:
- The trends revealed in a recent global survey of 9,000 consumers, showing how buyers’ expectations have changed and what that means for successful retail strategies in 2022 and beyond
- A sneak peek into the most recent Enterprise Marketplace Index data on marketplace growth and profitability
- Insights from The Bay & Douglas on their choice to launch an online marketplace and how it fits into their digital strategy
Vanessa Stützle is the Chief Digital Officer at Douglas GmbH and has been responsible for Douglas’ online business since January 2018. She has also served as Chief Digital Officer at the s.Oliver Group where she was responsible for the eCommerce business for all the Group’s brands and while there built one of the largest mono-label shops in Europe in the fashion segment. Stützle has held positions at ESPRIT and SBK Consulting Team GmbH, creating over 16 years of experience in the field of digitalization in retail. Vanessa studied business administration at the University of Cologne, Germany.