On-Demand Session
The Bay & Douglas Reveal How Marketplaces Create a World-Class Digital Customer Experience & Drive Profitable Growth
Douglas_Logo_06.2018.svg       The Bay

The rise of online shopping has fundamentally changed buyers’ expectations for their favorite brands and retailers. In this digital-first economy, retailers with marketplace strategies are taking the lead, growing at 2X the rate of traditional eCommerce. Why? Marketplaces empower retailers to offer the convenient shopping experience customers want.

This marketplace momentum isn’t slowing down. 92% of U.S. shoppers expect to maintain or increase their use of online marketplaces in the future. Do you have a strategy to capture this growth? 

The Bay and Douglas have created new marketplace strategies to give customers the experience they demand while also driving profitable growth. Join us in this on-demand session to hear top executives Vanessa Stützle, Chief Digital Officer at Douglas and Adam Powell, Chief Digital Office at The Bay reveal the driving forces behind their marketplaces — how they're putting digital first to deliver a seamless shopping experience across every channel.

What you’ll learn:

  • The trends revealed in a recent global survey of 9,000 consumers, showing how buyers’ expectations have changed and what that means for successful retail strategies in 2022 and beyond
  • A sneak peek into the most recent Enterprise Marketplace Index data on marketplace growth and profitability
  • Insights from The Bay & Douglas on their choice to launch an online marketplace and how it fits into their digital strategy


Our Speakers:

Adrien Nussenbaum
Co-founder and CEO, Mirakl
Adrien is co-founder and co-CEO of Mirakl, the industry’s first and most advanced enterprise marketplace SaaS platform. Founder of All Instant, a New York-based instant messaging platform sold in 2003, and SplitGames, an online video games marketplace sold to FNAC in 2008, Adrien’s career has been focused on disruption and innovation. Over the past 20 years, Adrien has built and led winning teams across the globe and generated billions in sales for customers.
Vanessa Stützle
Chief Digital Officer, Douglas

Vanessa Stützle is the Chief Digital Officer at Douglas GmbH and has been responsible for Douglas’ online business since January 2018. She has also served as Chief Digital Officer at the s.Oliver Group where she was responsible for the eCommerce business for all the Group’s brands and while there built one of the largest mono-label shops in Europe in the fashion segment. Stützle has held positions at ESPRIT and SBK Consulting Team GmbH, creating over 16 years of experience in the field of digitalization in retail. Vanessa studied business administration at the University of Cologne, Germany.

Adam Powell
Chief Digital Officer, The Bay
In Adam's role at The Bay (Chief Digital Officer) he oversees Marketplace, Site Experience, Site Operations and Product/UX teams for thebay.com. With 20+ years of retail experience, eCommerce became his primary focus in 2008 and Digital Transformation has been at the heart of every role since. Adam's past retailers include Walmart, Staples and Office Depot.