Executive Panel Discussion: Best Buy Canada, Madewell, & Maisons du Monde Discuss New Marketplace Data
In this on-demand Platform Pioneer executive symposium, you will hear the results from the first-ever Enterprise Marketplace Index by Mirakl, the largest and most comprehensive analysis of third-party marketplace data in the industry. Using data from 60 global retailer marketplaces, generating billions in GMV across more than 50,000 sellers offering nearly 70 million products, the Enterprise Marketplace Index benchmarks the state of enterprise marketplaces today.
The marketplace model is behind the exponential growth of some of the world’s largest and most successful eCommerce giants, driven by consumers seeking greater selection, convenience, and competitive pricing. In this new era of eCommerce, leading retailers and brands are rising to the challenge, launching enterprise marketplaces of their own to deliver on customers’ rising expectations. They’re also gaining the benefits of scale and agility, ultimately driving real growth for their businesses.
Be among the first to discover the numbers behind the exponential growth of enterprise marketplaces and hear from three Platform Pioneers – Best Buy Canada, Maisons du Monde, and Madewell – on how the marketplace model has impacted their businesses. Watch the on-demand recording to learn:
- How enterprise marketplaces measured up against first-party eCommerce during Q4 2020
- The revenue impact of expanding the seller network of an enterprise marketplace
- What enterprise marketplaces contribute to retailers’ overall online traffic growth
- The bottom line on revenue growth with the enterprise marketplace model
Marie-Laure Cassé has been the Chief Digital and Marketing Officer at Maisons du Monde since January 2019. Prior to this, she was the Marketing Distribution and Customer Director for the Groupama group, which she joined in June 2016, also holding the position of Marketing Director of Amaguiz. Before that, Marie-Laure worked at voyages-sncf.com which she joined in July 2010. Firstly, she was in charge of loyalty, before, one year later, becoming the Digital Marketing Director for France and European websites, and managing the implementation of Big Data projects for the group in 2015. Marie-Laure Cassé started her career in 1998 at FNAC, where she held different positions as the Manager of CRM, loyalty, marketing projects, coordination of the store network Customer Service, and then Relationship Marketing Director. Marie-Laure holds a degree in Economics & Strategy from ESCP.
As Senior Vice President of eCommerce, Marketplace and Technology for Best Buy Canada, Thierry Hay-Sabourin oversees the company’s continued growth in eCommerce and the digital infrastructure needed to support the entire organization.
A visionary leader, Thierry has played an integral role in the innovation and development of the Best Buy website and omnichannel strategy, leading to the experience that customers see today. He has spearheaded key initiatives and advancements including the introduction of reserve and pick up, eReceipts, multi-channel fulfilment, delivery promise, ship-from-store, and Marketplace. Thierry was also a key leader in the launch of our brand stores, developing the company’s online community forums and blog platform, as well as helping introduce on site advertising as early as 2007.
Derek Yarbrough is Chief Marketing & Digital Officer at Madewell. Mr. Yarbrough has been Chief Marketing & Digital Officer of the Madewell business of J.Crew Group, leading the ecommerce and digital business, along with the performance and digital marketing teams, consumer insights and loyalty teams and brand marketing and public relations teams of the Madewell business of J.Crew Group since April 2019. Prior to that, he was Senior Vice President, Digital & Strategy, Vice President, Digital & Strategy, Sr. Director, eCommerce, and Director, eCommerce since joining the Madewell business in 2012. Prior to joining Madewell, Mr. Yarbrough worked from 2006 to 2012 as a marketing and e-commerce consultant, including engagements as an interim executive, for emerging direct-to-consumer businesses.