A Bright Future Ahead for B2B Marketplaces

B2B buyers are consumers when they’re off the clock. They want the same selection, competitive pricing, and convenience they get from shopping online for their personal purchases. 80% of B2B buyers expect similar purchasing experiences offered by B2C websites

As a result of new expectations, the B2B marketplace model is accelerating worldwide—taking cues from leading international marketplaces like Amazon or Alibaba and paving the way for unprecedented market growth. Today, the market for B2B marketplaces represents $12.2 trillion USD in gross merchandise value (GMV) worldwide, more than double its worth in 2013.

Mirakl partnered with Roland Berger and Webhelp to publish The Summer of B2B Marketplaces — a 2020 focus on the evolution of B2B marketplaces across the world. 

Download the study to understand: 

  • Why the B2B marketplace model is accelerating across the world
  • The unique characteristics of eCommerce solutions in different regions and sectors
  • The context around global competition, including how European marketplaces have to deal with well-established competitors
  • The proliferation of B2B aftermarket sales marketplaces