Forrester Brief: US Retail eCommerce: Readjust Continually To Combat Amazon

The stats are in: 55% of consumers begin their product search on Amazon, (a number that has grown from less than 30% just three years ago) compared to 28% on a search engine, and a mere 16% on a retailer’s site.

The reason? Amazon's huge assortment gives shoppers confidence they'll find what they're looking for. Fifty percent of consumers surveyed left a retailer’s site when they couldn’t find the product they were looking for quickly and easily.**

In a recent report, Forrester Research reveals the highlights from the US online Retail Forecast including the state of the retail industry and Amazons growth. Read this report to gain insight on how to combat Amazon and gain market share, including:

  • The drivers of online retail sales growth in the US
  • The challenges retailers are facing and will continue to face in years to come
  • Recommendations on how to combat Amazon and address industry challenges 




*Amazon Grabs 55 Percent of Consumers' First Product Search ... (2016, September 27). Retrieved November 14, 2016, from