Maximize revenue with retail media and marketplace
Read the new study "Combine Retail Media and Marketplaces to Unlock the Next Growth Engine" by Forrester Consulting commissioned by Mirakl, to learn how leading businesses leverage the synergy of retail media and marketplaces to drive long-term growth.

Key Findings:
1
Unlock the next retail media gold mine
Today mid to long-tail advertisers contribute to 28% of total ad spend and their growth potential is immense.
2
Monetize all marketplace sellers
Marketplace sellers have a huge monetization potential and specific needs like ease of on-boarding and self-service, according to 76% of retailers.
3
Accelerate growth with AI-powered targeting
74% of retailers prioritize AI/ML-driven targeting, yet only 53% of them are satisfied with their current retail media AI capacities.
Are you missing out on doubling your Retail Media revenue?
Retailers who don't monetize their marketplace sellers are missing out. According to The Forrester Opportunity Snapshot, a commissioned study conducted by Forrester Consulting on behalf of Mirakl, they are an untapped gold mine. The key to unlocking their potential? Answering their specific needs with a true self-service platform, campaign automation and AI-powered personalization.
Based on insights from 160 retail media decision-makers, the study provides a strategic blueprint for unlocking more growth with the synergy of retail media and marketplace. Download now to discover how forward-thinking retailers are transforming their approach and driving sustainable growth. The custom survey began and was completed in February 2025.
Read the full study to discover more:
“Mirakl provides a full suite of integrated capabilities to simplify the ever-expanding marketplace tech stack. Its strategic advisory services also help customers plan for the complicated operational changes that must occur across the org.”
- Forrester, The Forrester Wave™: Marketplace Development Platforms, Q4 2024, 5 December 2024, Cicman, J.
Revolutionise your business today and avoid getting left behind the competition tomorrow
