Are you missing out on 2x more revenue from Retail Media?

Retailers who don't monetize their 3P sellers are missing out. According to The Forrester Opportunity Snapshot, a commissioned study conducted by Forrester Consulting on behalf of Mirakl, 59% of Retail Media revenue is generated by third-party sellers. If you're only monetizing your 1P assortment, you're missing out on more than half of your monetization potential.

Based on insights from 160 retail media decision-makers, the study provides a strategic blueprint for unlocking more growth with the synergy of retail media and marketplace. Download now to discover how forward-thinking retailers are transforming their approach and driving sustainable growth. The custom survey began and was completed in February 2025.

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