Retailers operate in an highly competitive market where they must keep pace with ever-increasing standards set by companies like Amazon, Warby Parker, and Wayfair.

Marketplaces enhance customers’ shopping experience and give retailers a competitive edge by offering a broad assortment of products and services at competitive prices.

In our webinar, Forrester’s Sucharita Mulpuru reviews the findings of Forrester Consulting’s recent research, commissioned by Mirakl, on why today’s shoppers love Marketplaces and the business benefits of marketplaces. You will learn:

  • Why today’s customers have come to expect Marketplaces
  • How Marketplaces drive customer loyalty and retention
  • How to properly manage Marketplace operation to achieve profitable growth