What You Need to Know to Launch an Enterprise Marketplace

Enterprise marketplaces are taking off among retailers, manufacturers, distributors, and group purchasing organizations alike, and for good reason. Gartner states, “By 2023, organizations that have operated enterprise marketplaces for more than one year will see at least 10% increase in net digital revenue.”

Leading industry incumbents like HPE, Kroger and Toyota Material Handling have all launched marketplaces to take the lead in the fast-evolving digital economy. By doing so they are setting the stage for meaningful growth.

We believe this Gartner report provides guidance on the technical and operational considerations you’ll need to ensure marketplace success from the start.

In this report, we believe you’ll learn:

  • The 11 imperatives to successfully build and operate an Enterprise Marketplace
  • Why marketplace success hinges on technology capability and cross-functional collaboration
  • How marketplaces complement the core commerce engine
  • The requirements and functionality B2B marketplaces need to successfully serve their customers


Gartner, 11 Imperatives When Building an Enterprise Marketplace
, 10 December 2019, Sandy Shen, Jason Daigler. 

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