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A Global Consumer Survey: How Online Marketplaces Are Fundamentally Changing the Way Your Customers Shop

Online shopping has fundamentally changed the expectations your customers have for their favorite brands and retailers. 

According to insightful new data, online marketplaces have taken the lead: 70% of consumers worldwide now believe online marketplaces are the most convenient way to shop, while 66% prefer sites with online marketplaces over those that don’t.

The State of Online Marketplace Adoption by Mirakl is a global consumer survey dedicated to understanding the forces behind this fast-evolving eCommerce landscape. Featuring global insights and data on U.S. shopper habits and preferences, this report helps you understand your consumers’ changing expectations and what is required to succeed in 2022 and beyond.

Key findings from the survey include: 

  • The growing role online marketplaces play compared to “traditional” eCommerce, now and in the future
  • The benefits your customers expect from online marketplaces, from brands to assortment and overall experience 
  • What global “power shoppers” - the most valuable consumers - want most from retailers 
  • Marketplace do’s and don’ts, as told by consumers 

Download The State of Online Marketplace Adoption by Mirakl, and get the fresh consumer insights you need to optimize your eCommerce efforts for sustained success in the midst of shifting trends and shopper priorities.

Download the full report now:

Marketplace adoption has maintained gains

seen during 2020 eCommerce surge


Consumers shopping exclusively or a lot on marketplaces

Shoppers Are Embracing Online Marketplaces


75% of U.S. power shoppers wish more of their favorite retailers had online marketplaces


66% of consumers globally prefer sites with online marketplaces over those that don’t



92% of U.S. shoppers said they expected to maintain or increase their use of online marketplaces

Confidently navigate the future of eCommerce

These findings represent the shopping habits and preferences of shoppers around the world. Conducted by the Schlesinger Group, an independent research company, in October 2021, the survey analyzes the response of 9,000 global consumers: 1,000 each across Australia, Brazil, France, Germany, Italy, Singapore, Spain, the United Kingdom, and the United States.

Download the full survey for more insights and current trends on how to confidently navigate the future of global eCommerce and online shopping.  

Download the full report