A Spotlight On UK Consumers: How Online Marketplaces Are Fundamentally Changing The Way Your Customers Shop

Online shopping has fundamentally changed the expectations your customers have for their favourite brands and retailers. 

According to a survey of 9,000 shoppers across the globe, including 1,000 from the UK, 68% of UK consumers recognise online marketplaces as the most convenient way to shop today, while 52% prefer eCommerce websites that have an online marketplace over those that do not.

The State of Online Marketplace Adoption by Mirakl is a global consumer survey dedicated to understanding the forces behind this fast-evolving eCommerce landscape. Featuring global insights and data on UK shopper habits and preferences, this report helps you understand your consumers’ changing expectations and what is required to succeed in 2022 and beyond.

Key findings from the survey include: 

• The growing role online marketplaces play compared to “traditional” eCommerce, now and in the future
• The benefits your customers expect from online marketplaces, from brands to assortment and overall experience 
• What global “power shoppers” - the most valuable consumers - want most from retailers 
• Marketplace do’s and don’ts, as told by consumers 

Download The State of Online Marketplace Adoption by Mirakl, and get the fresh consumer insights you need to optimise your eCommerce efforts for sustained success in the midst of shifting trends and shopper priorities.