New Survey

What Today's Shoppers Expect From Retailers

Global Consumer Survey | January 2023 Release

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In a down economy, what do consumers want?

The trends are clear: consumers are looking for value, reliability and a great experience, and they’re finding it online.

A survey of 9,600 respondents shows consumers are in a period of transition. Fewer than 1 in 5 respondents continue to shop with the brands they trust regardless of price, putting pressure on brands that rely on loyalty to take a new approach.

Winning strategies for 2023 and beyond will blend marketplace and dropship with owned assortment to offer more products at highly competitive prices, whether consumers shop in-store or online.

Key findings from the survey include:

1 51% of consumers are doing the majority of their shopping online

2 Spending on online marketplaces continues to rise, increasing 10% YOY compared to 2022

3 77% of shoppers globally say marketplaces are the most convenient way to shop

4 75% of consumers expect to move more of their spending online in 2023 to find better value

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Shoppers are finding better value online



of consumers find better value online than in-store



Expect to do the majority of their shopping online in 2023.



of products have been sold out of stock more frequently than in stores



of shoppers will shop products online the next time they need them

Un encabezado claro y atractivo

About the survey

Mirakl surveyed 9,600 global consumers on their shopping habits and preferences, with respondents from Australia, Brazil, Denmark, France, Germany, Italy, Japan, the Netherlands, Norway, Poland, Singapore, Spain, Sweden, Turkey, the United Kingdom, and the United States. The survey was conducted in October 2022 by Schlesinger Group, an independent research company.

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