In today's current climate, some companies are better positioned than others to weather the storm. The way consumers shop has shifted and with it retailers must also change their business models. 30-40% of consumers plan to make their next purchases online.* Shoppers have strong values, such as ease and convenience, when choosing the retailers to continue their loyalty too.
In turn these retailers need to find a way to future proof their businesses and adapt to these ever changing consumer needs, all while maintaining growth. Join Mirakl and Publicis Sapient and hear from Afound by H&M Group who is changing the retail playbook.
In this webinar you will learn:
- Digital trends that are being seen in the retail market
- The business model that has set up Afound to endure hard times and prosper
- Benefits Afound has seen since launching their marketplace