Product Data: Your Untapped Competitive Advantage
New IDC research explores why 40% of executives consider product data most critical to business success

Product catalogs & supplier networks are constantly growing in size and complexity. For most organizations, managing and delivering product information at scale has become a critical challenge.
Key takeaways from the study:
- Discover why 40% of executives identify poor data synchronization and integration as key barriers to staying competitive in today's digital landscape
- Learn how inefficient product data management directly impacts lost revenue - lack of automation is the second biggest revenue drain after only IT system failures
- Discover how product catalog platforms complement PIM systems by turning a resource-intensive task into a competitive advantage
Download the complete IDC study to discover how leading organizations are turning product data excellence into a powerful competitive advantage. Get actionable strategies to accelerate your business outcomes.
InfoBrief, sponsored by Mirakl - May 2025 | IDC #EUR153354325
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