6 of the top 8 eCommerce Companies in the world utilize the marketplace business model.

More and more retailers are turning to the platform approach to be able to offer their customers increased catalogue range, greater customer reach, price competition between suppliers and complementary services. In Internet Retailing's How to Use Marketplace Techniques For Success and Low Cost Growth, we arm you with the tools you need to understand the business case for leveraging your brand whilst increasing range expansion to become your own marketplace operator.  

By downloading this report, we believe you’ll learn about:

• The rising popularity of the marketplace model with European retailers
• How to build a business case for marketplace adoption
• The key selling points of a retailer-operated marketplace
• Which retailers have seen success with marketplace - including Afound, Darty and Best Buy Canada