Digital Loyalty Decoded
How Lowe’s Leverages Marketplaces & Media to Win the Modern Consumer
📅 Wednesday - June 18
🍷 4.30 pm - Apero
🎙️ 5 pm - Fireside Chat with Joe Cano, Lowe's
Cabana 13 - Majestic Beach
Join us at Cannes Lions 2025 for a fireside chat with Lowe’s and Mirakl on how digital innovation is transforming retail. Hear from Joe Cano (Lowe’s) and Anne Hallock (Mirakl Ads) as they share how Lowe’s is accelerating its digital journey with a new marketplace strategy, integrating retail media, first-party data, and AI to drive growth and customer loyalty. Discover the impact of unified commerce and marketplace agility on brands, sellers, and customers.
Key topics covered:
- Lowe’s marketplace vision & digital transformation
- Marketplace impact for customers, sellers, and business
- The Marketplace x Retail Media flywheel
- AI-powered, retail-first advertising
- Unified commerce, data monetization & industry leadership
Why Attend?
- Actionable insights on digital loyalty and customer experience
- How to unlock new revenue and advertising streams
- Best practices in unified commerce and data strategy
- Networking with industry leaders at Cannes Lions
Join us !
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Ready to Redefine Retail Media with us?
Do you still think it would take a miracle to boost profitability without sacrificing user experience, to double your retail media revenue, or to unlock more growth with next-gen AI?
It's time to add Mirakl Mornings to your Cannes Lions agenda!