It’s clear that eCommerce marketplaces enable brands to quickly expand their product assortment, reach new customers, and drive profitable growth. However, this type of overnight expansion may seem threatening to a brand’s identity or soul. The Madewell marketplace is proof that retailers can protect their brand identity and deliver a curated experience to customers that maintains a unified brand aesthetic. Madewell accomplishes this by featuring third-party marketplace sellers under its “Labels We Love” directory, which introduces new products and categories to their customers and expands their core competencies. 

By nature, marketplaces prioritize enhancing and improving customer experience. By also heavily prioritizing brand identity on its marketplace, Madewell has created a marketplace that stays true to their brand and drives elevated customer loyalty. Customers can expect a seamless shopping experience on Madewell, whether they’re shopping marketplace products or Madewell’s owned inventory. The marketplace also powers some of Madewell’s key brand initiatives around community building, like Hometown Heroes, allowing the organization to prioritize and invest in customer values that ultimately drive brand loyalty. 

Learn more about Madewell's Marketplace story. 

Unlock Profitable Growth

Juliette Pichard, Vice President, Financial Advisory, Mirakl, shares how Douglas, Kingfisher, Macy's, Maisons du Monde, and MediaMarkt are driving profitability with their marketplace.