E-BOOK
Dropship, marketplace or both: Which assortment strategy is right for your business?
Assortment expansion is not a one-size-fits all strategy. Discover how you can maximize value by combining dropship and marketplace
Assortment expansion strategies like dropshipping and marketplace are not new to the world of retail. Every top 100 retailer, from Walmart and Macy’s to Kroger and Decathlon have strategically expanded their assortment beyond first party inventory to increase product selection online, better satisfy their customers and drive more profitable revenues.
Customer demands, brand expectations and macroeconomic pressure are forcing organizations to relook at how they can better optimize their assortment strategies. With these factors in mind, dropship and marketplace have become a trusted solution for retailers to build more resilience into their organization.
In this ebook you will learn:
- How to use dropship, marketplace or both to your advantage
- How dropship and marketplace support an owned inventory strategy
- Benefits of having marketplace and dropship within one platform
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Key differences between dropship and marketplace
What is dropship?
A fulfillment strategy designed to alleviate first-party supply chain constraints by having brands ship directly to the end customer on behalf of the retailer
What is marketplace?
A platform business model strategy designed to make it fast and easy for a retailer to connect their customers with more products by facilitating transactions on their website with third-party brands
What is a unified strategy?
Find out how to strike a balance between risk mitigation and customer experience to build trust and drive sustained business.
Are you set up to take advantage of the benefits that these models can offer, especially when it comes to optimizing inventory across both dropship and marketplace models?
