Best Practices from Marketplace Leaders
The eCommerce landscape is rapidly shifting, and as traditional retailers face unprecedented ANZ supply chain disruptions and skyrocketing demand, they're turning to the marketplace model as their best pathway to eCommerce growth. The data supports it: in 2020 online marketplaces represented 62% of all online sales, growing at double the rate of overall eCommerce, during some of the most remarkable quarters of online sales growth ever. Navigating this new environment and brand-new business model requires a modern playbook.
In this Marketplace Leaders Panel, you'll discover the strategies that leading retailers have followed to unlock innovative growth opportunities through the enterprise marketplace model. Discover real-world examples from two Platform Pioneers, Click Central (Australia) and Onceit (New Zealand), as they share how marketplaces have impacted their businesses.
From this session you’ll learn:
- Identification of the biggest opportunities for growth that can be accelerated with marketplaces
- Guideline on marrying scale and curation to ensure you’re maximizing choice while preserving brand integrity
- Common pitfalls to avoid when launching and scaling an enterprise marketplace
- In depth examples from our leading Platform Pioneers Click Central and Onceit
Learn more about our Platform Pioneers:
Director of Marketplace, Click Central
Executive Director, Onceit (NZ)
Senior Platform Strategy Consultant, APAC, Mirakl