Mirakl at NRF 2026

Agentic AI is reshaping retail, with 60% of shoppers using AI and agents increasingly making autonomous purchase decisions. Retailers must adapt quickly to remain visible in AI-driven customer journeys. Success requires a phased roadmap: integrating third-party and brand-owned agents, aligning discovery to purchase, and focusing on measurable outcomes.

Mirakl's platform ensures your expanded product catalog is discoverable and competitive when AI agents search—keeping you visible where decisions happen.

Visit Mirakl at NRF booth #5557 to assess your maturity and win in the agentic era.

Igniting strategic growth by renovating your business model

Monday, January 12 | 9:15 AM - 10:00 AM | Exhibitor Big Ideas Stage 1

eCommerce executives face a critical inflection point. To achieve real, sustainable growth, traditional strategies are no longer sufficient—leaders must fundamentally rethink their approach to traffic conversion and profit maximization.

Alternative strategies like marketplaces and retail media are transforming customer engagement, accelerating conversion, and unlocking new revenue streams. These approaches have evolved from emerging trends to essential pillars of commerce growth, with the marketplace channel alone growing at 4x the rate of traditional eCommerce.

Together, we'll examine the strategic framework that serves as the common denominator among brick-and-mortar retailers, in achieving explosive online growth through the marketplace and retail media flywheel.

Winning in the Agentic Era: Ulta’s Take on the Commerce Roadmap to Success

Monday, January 12 | 2:00 PM - 2:30 PM | Snowflake Stage

Featuring:

Sixty percent of shoppers are already using AI in their shopping journey, and agentic commerce is rapidly evolving from concept to strategic imperative. AI-powered agents like ChatGPT, Google Gemini, and Alexa+ are making purchase decisions on behalf of consumers, fundamentally redefining the retail journey. As traditional discovery and purchasing behaviors give way to autonomous, AI-driven interactions, retailers face a critical inflection point: adapt or risk becoming invisible.

Join commerce leader Josh Friedman, Ulta's SVP of Digital and eCommerce, and AI expert Anne-Claire Baschet, Mirakl's Chief Data and AI Officer, as they discuss agentic commerce strategies that help retailers stay ahead in this next era.

Opening Keynote - Rewriting the commerce playbook: A conversation with Fanatics Founder and CEO, Michael Rubin

9:15 - 9:45 AM | Vusion Theatre

Fanatics Founder and CEO, Michael Rubin, kicks off NRF 2026 with a powerful look at how disruptive strategies are reshaping the future of retail. In a world where consumer expectations shift daily, Michael shares how bold moves in vertical integration, real-time manufacturing, partnerships spanning leagues, teams and athletes globally, and direct-to-consumer agility are redefining how products are created, sold, and experienced. Discover how a fan-first mindset – built on speed, innovation, and emotional connection – is driving a new model for growth across industries.

Ulta Beauty unleashed: Shaping the future of beauty with Ulta Beauty CEO Kecia Steelman

3:30 - 4:00 PM | Snowflake Stage

As the retail landscape rapidly evolves, staying ahead demands bold vision, strategic innovation, and people-forward leadership. In this candid conversation, Ulta Beauty CEO Kecia Steelman joins Bobby Stephens, principal at Deloitte Consulting LLP, to share how Ulta is shaping the future of beauty through its Ulta Beauty Unleashed strategy. Discover how Ulta focuses on driving profitable growth and increasing market share in the beauty and wellness sectors, curating a diverse product assortment across all categories, fostering authentic customer connections, expanding its omnichannel presence, and strengthening customer loyalty through an expanded membership base and personalization. This session goes beyond theory, delivering insights into the leadership mindset and operational blueprint behind one of the country’s leading beauty retailers, and helping equip attendees with actionable strategies toward driving transformation and profitable growth.

How traditional retailers are managing marketplaces

12:10 - 12:40 PM | Logicbroker Stage

Marketplaces are crucial for retailers to embrace, but difficult to scale. How can retailers tap into this competitive landscape? For some it’s about providing a broader and more diverse product offering; others focus on a more curated product offering and expanding digital capabilities. We’ll explore the concerns that can impact brand, profitability and customer relationships.

Meet the Mirakl Team at NRF 2026

January 11-13, 2026 | Jacob K. Javits Convention Center, NYC | Booth #5557

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