A framework for evaluating the adoption of the marketplace model and the key success factors for launching a marketplace

Digital transformation is being accelerated by changing customer demands, expectations of digital inclusion and exponentially evolving technology. The marketplace model is creating a way forward for these organizations to quickly adapt to buyer needs, and drive top-line growth.

The  World Economic Forum's Digital Transformation Community has developed a Guide to Digital Marketplaces which provides a framework to help executives assess marketplace fit and better understand characteristics for success. It features case studies from Mirakl Platform Pioneers Carrefour, Maisons du Monde and Maykers.

WEF Guidebook Blog Banner (2)-1Download the guidebook to get exclusive insights into:


  • The 4 key elements in the design of a marketplace
  • The 3 key components to evaluate the adoption of a Marketplace model
  • The 9 unique factors to successfully operate a Marketplace
  • Insights from business leaders at the forefront of digital transformation including case studies from 10 marketplace operators


Featuring Platform Pioneers:

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