On-Demand Session
Hear Macy’s Inc., Spreetail & Mirakl at NRF 2022

During the unprecedented eCommerce growth of the past two years, online marketplaces captured the majority of spend, growing at twice the rate of traditional eCommerce. The secret to their high performance lies in their agility, scalability, and flexibility, allowing retailers to tap into networks of high-quality sellers to offer more of what customers want, at better prices, without the cost or risk of owning inventory.
At NRF 2022 Mirakl’s co-CEO & co-Founder, Adrien Nussenbaum took the stage with Matt Baer, Chief Digital & Customer Officer at Macy's Inc., and Erik Minter, Head of Emerging Channels at Spreetail to discuss:
-
How Macy’s plans to drive growth and redefine the shopping experience with an online marketplace.
-
Techniques for using this innovative digital business model to stand out from the competition
Our Speakers:
Matt Baer joined Macy’s, Inc. as Chief Digital Officer, before taking on expanded responsibilities as Chief Digital & Customer Officer. In this role, Baer is responsible for the growth and strategic long-term vision of Macy’s and Bloomingdale’s digital businesses, as well as driving the organization’s strategy and programs that focus on creating deeper, more enduring relationships with customers.
Prior to joining Macy’s, Baer was vice president of eCommerce at Walmart.com, where he had P&L responsibility and oversaw digital experience, marketing, and business strategy.
Adrien is co-founder and co-CEO of Mirakl, the industry’s first and most advanced enterprise marketplace SaaS platform. Founder of All Instant, a New York-based instant messaging platform sold in 2003, and SplitGames, an online video games marketplace sold to FNAC in 2008, Adrien’s career has been focused on disruption and innovation. Over the past 20 years, Adrien has built and led winning teams across the globe and generated billions in sales for customers.