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Redefining eCommerce: PayPair's Innovative Rise as a 3P Only Business
Session Details
Date: Sunday, January 14, 2024
Time: 2:30pm to 3pm
Location: Jacob K. Javits Convention Center, NYC - Mirakl Booth #4138
Session Overview
Join Fred Howland, Senior Marketplace Manager at Tire Agent, and Eric Yale, Director of Client Success at Mirakl at booth #4138 on Sunday, January 14 at 2:30 PM. In this session, we will explore the synergistic partnership between PayPair, a thriving marketplace extension of Tire Agent that enables consumers to buy household goods through innovative payment plans, and Mirakl, the global leader in platform business innovation.
This session will showcase PayPair's rapid rise in the online retail space, offering an extensive array of over 100,000 essential household products via innovative financing options. Since its launch in late 2023, PayPair has set ambitious goals, aiming to significantly grow its seller network by the end of 2024, as well as to develop future dropshipping facilities, and expand its product range. Learn about how they are embracing the marketplace model and effective marketing strategies to ensure their customers have everything necessary to create a comfortable living space.
Who Should Attend?
This session is ideal for those aspiring to elevate their digital marketplace strategies, this NRF session offers a unique perspective from the forefront of eCommerce evolution.
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Kroger's Marketplace Focus: Advancing Ecosystem Growth in a Major Retail Group
Session Details
Date: Monday, January 15, 2024
Time: 10:30am to 11am
Location: Jacob K. Javits Convention Center, NYC - Mirakl Booth #4138
Session Overview
In this insightful session, we'll highlight the key strategies that have enabled Kroger to not only attract a diverse range of sellers but also to effectively expand into new categories, thereby building a robust and dynamic ecosystem. The discussion will also cover Kroger's internal efforts to champion this marketplace initiative within a major retail group, reflecting on how this aligns with Kroger's ambitious future goals.
Hear from Kroger's Director of Digital Marketplaces, Brooke Chambers, and Mirkal's Chief Customer Officer, Sophie Marchessou, as they unveil the secrets behind Kroger's ongoing commitment to innovation and growth in the retail sector.
Who Should Attend?
This session is ideal for those looking to understand how to build a successful marketplace ecosystem and expand profitability into new categories. This session is also great for leaders looking to champion a marketplace initiative in their own major retail group.
Retail Media Unleashed: Transforming eCommerce with Shop Premium Outlets
Session Details
Date: Monday, January 15, 2024
Time: 3:30pm to 4pm
Location: Jacob K. Javits Convention Center, NYC - Mirakl Booth #4138
Session Overview
Join leading online outlet shopping destination, Shop Premium Outlets, and Mirakl, the global leader in platform business innovation, in this session to learn how retail media is changing the game for eCommerce businesses looking to thrive in the digital age. Shannon Rose, SPO's Senior Vice President of Merchandising & Brand Management along with Octavie Gosselin, Mirakl's Vice President of Ads will dive into how the launch of Shop Premium Outlets' retail media network is setting a new standard for digital marketplace success. We'll discuss how their pioneering retail media strategy not only monetizes their web traffic but also drives revenue for 300+ sellers, while also heralding a new era of personalized advertising for shoppers.
Who Should Attend?
This session is a must-attend for anyone looking to be at the forefront of eCommerce innovation by elevating their marketplace strategy with retail media.